Frequently Asked Questions

Accelerator is designed for people who make marketing decisions. That usually means strategists, media planners, marketers, agency teams, brands with complex audiences. If your job involves figuring out who to target, where to reach them, what will appeal, and whether or not your tactics are working, Accelerator is for you!

We're currently onboarding a small number of early partners while the platform evolves.

If you're interested, reach out and tell us a bit about what you're trying to solve. If it's a good fit, we'll explore the next step together.

Not in the traditional "sign up and explore" sense.

Right now we are working with our early partners to shape the roadmap and prioritise what gets built next. It's the best way to make sure the platform evolves around real marketing problems - not hypothetical ones.

Usually pretty quickly. Most teams can start generating useful audience insights within the first few sessions. Bigger gains then come as more datasets are connected and the platform learns more about your business dynamics.

Accelerator is an AI-based companion for marketing strategy. It connects different audience data sources and helps you turn them into clear answers to questions like:

• Who is our real audience?
• What behaviours define them?
• Where should we reach them?
• How is this changing over time?

Instead of digging through endless platforms and spreadsheets, you can explore all of this in one place.

Accelerator is designed to bring together the data that shapes marketing decisions. That can include:

• First-party customer data
• Publisher and media audience data
• Survey and behavioural data sets
• Platform and social signals

In simple terms, if it helps explain who people are and how they behave, we're keen to have it in the mix.

Most marketing tools answer only one question.

• Research tools show you what people say about themselves (it's how half the country ends up claiming they're about to start going to the gym…)
• Campaign reporting shows what happened (ever got stuck trying to pull an insight out of a CPvM or CTR? Us too…)
• Ad platforms show performance inside their own ecosystems (try asking Google how your Google campaigns are going…)

Accelerator connects all these pieces together so you can quickly move from understanding your audience, to building a strategy, to activating and measuring accurately without stitching everything together yourself or paying someone else an arm and a leg to do it.

No.

Accelerator is designed to amplify good thinking, not replace it.

The platform can surface insights and patterns far faster than manual analysis. But deciding what matters, what to ignore and what to do next still requires human judgement.

Think of it as Accelerator taking care of the heavy-lifting while you get the glory for the exciting stuff.

No.

First-party data can be really valuable, but it's not a prerequisite.

Accelerator can get you going with external audience signals and synthetic modelling, and then layer in your own data as it becomes available.

If you have rich customer data, great. If you don't, you're still better off with us than guessing.

That's the whole idea.

Accelerator is designed to sit upstream of planning and activation, helping you to arrive at better audience decisions, faster.

Taken a look at the marketing tech landscape lately?

There are thousands of tools out there promising more data, more dashboards and more "insights". The result? A lot of information and surprisingly little clarity.

Accelerator exists to change that. It connects the data, applies some serious machine learning & AI smarts, and helps you get to the right decision faster.

Yes.

Any data owned by you stays private to your organisation and is protected with modern security practices, access controls, and secure infrastructure. We're building Accelerator for organisations that treat data as seriously as we do.

No.

Your data is used to generate insights for your organisation only. It isn't used to train models for other customers.

Accelerator's data engine is run on Google Cloud servers in Australia, fully compliant and with enterprise-grade protections.

Custom deployments may require a different Cloud setup including alternative locations, but rest assured we won't be doing anything unless it meets modern privacy and security standards.

Yes.

The platform is designed to align with major privacy frameworks including GDPR and the New Zealand privacy act.

That means responsible data handling, transparent processing, and controls that allow organisations to meet their own compliance obligations.

Accelerator was built by a team of Kiwi agency people, marketers and engineers who were tired of the same problem: Marketing decisions depend on data, but that data is usually scattered across too many systems to use properly.

So we built something to remove the guesswork.

Accelerator is headquartered in Auckland, New Zealand (Ponsonby, if you're up for a coffee with us). We're building locally and working with partners across the Globe.

New Zealand is actually a really good testing ground for data products.

It's a sophisticated media market, large enough to be complex, but small enough to experiment quickly. If it works here, it tends to work well elsewhere.

Plenty. We're continuing to deepen the AI models and make it even easier to move from insight to action.

Our early partners are playing a big role in shaping what comes next - helping us prioritise the features that make the biggest difference in real marketing workflows.

In other words, we're just warming up!